Our Story
The Last 50 Yards is a world first in on-shelf management that has zero commonality with any other BI offering on the market.
Our Founder Chris du Preez started his retail career at age 6 in the family shop. School holidays were spent working in the shop and by age 18 he had been exposed to all parts of the business, from packing shelves to cashing up.
After school, Chirs went into FMCG and started as a machine operator. He opiated Filmatic fillers, coal and
diesel-fired boilers, inline cleaning systems, labellers, and mixers. Studying part-time helped Chris to progress through different departments. He became a driver salesman, then a route planner, and production planner, and after graduation, moved to the finance department, where he eventually became the Financial Director. Chris found it strange, that every aspect of the business could be measured, except the merchandising at store level. Due to his experience at an operational level, he understood that the accounting tools could not do this.
In 2016 Chris founded The Last 50 Yards, whose focus is to offer Companies 30 percent plus growth potential without compromising prices, increasing stores, or adding to their product portfolio, via the route of improved.
on-shelf availability. Today The Last 50 Yards serves Clients in the Food and beverage industry, ensuring their merchandising is perfected daily.
As always, we regard client problems as an opportunity for growth.
Join us on the road to increased profitability.
